Official Servis "Cheetahs"

The most reliable, durable, comfortable shoes preferred by Taliban fighters!

White Leather

The unassuming white leather high-top sneakers with green-and-yellow trim are a best seller for a roughly half-dozen shoe vendors in a sprawling bazaar in the northern city of Mazar-i-Sharif.

But they are not in demand because they’re the latest fashion trend. For many Afghans, the sneakers evoke only one emotion: fear.

Yes, fear me!


In Afghanistan they’ve been worn by rifle-wielding insurgents for decades — from the Soviet-Afghan war in the 1980s to the U.S.-led war that began in 2001. They are burned into the memories of many, along with the wanton death and destruction the country has endured since the Soviet Union invaded the country in 1979.

So why are they so special you may ask? Their durability of course! These shoes can withstand heavy duty fighting for years!

I need some durable shoes!

Status Symbol

The sneakers have become synonymous with violence, and especially so on the feet of the Taliban. That’s because they’re beloved by Taliban fighters as a status symbol even as they have become a gruesome marker of an unending war, the sneakers’ white silhouette often cutting across battlefields of dirt, sand and blood.

Called Cheetahs, the sneakers are produced by Servis Shoes, one of the largest shoe companies in Pakistan.

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